Privacy policy
Last updated: January 27, 2026
Phase5 Retail (“we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”), to provide customers with a curated shopping experience. Our store is powered by Shopify, which enables us to deliver the Services to you.
This Privacy Policy explains how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.
By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect or Process
“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to you or another individual. It does not include information that has been anonymized or de-identified so that it cannot reasonably be linked to an individual.
Depending on how you interact with the Services, where you live, and as permitted or required by law, we may collect or process the following categories of personal information:
Contact information such as your name, billing and shipping address, phone number, and email address
Financial and payment information including payment card details, financial account information, transaction details, payment confirmations, and other payment-related information
Account information such as usernames, passwords, security information, preferences, and settings
Transaction information including products viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled, and order history
Communications including information you provide when contacting customer support or communicating with us
Device and network information such as IP address, browser type, device identifiers, and network connection details
Usage information regarding how and when you interact with or navigate the Services
Personal Information Sources
We may collect personal information from the following sources:
Directly from you, such as when you create an account, place an order, communicate with us, or otherwise provide information
Automatically, through cookies, pixels, and similar technologies when you visit or use the Services
From service providers, when they collect or process information on our behalf
From partners or other third parties, where permitted by law
How We Use Your Personal Information
We may use personal information for the following purposes:
Providing and Improving the Services
To operate, maintain, and improve the Services; process payments; fulfil orders; manage accounts; arrange shipping; facilitate returns and exchanges; send service-related notifications; enable reviews; remember preferences; and personalize your shopping experience.
Marketing and Advertising
To send marketing and promotional communications by email, text message, or mail, and to display advertisements on our website or other websites based on your interactions with the Services.
Security and Fraud Prevention
To authenticate accounts; protect transactions; detect, investigate, and prevent fraudulent, illegal, or malicious activity; and protect our business, users, and the public.
Communications
To provide customer support, respond to inquiries, and maintain our relationship with you.
Legal and Compliance
To comply with applicable laws, respond to lawful requests, enforce our terms and policies, and protect our rights and the rights of others.
How We Disclose Personal Information
We may disclose personal information in the following circumstances:
With Shopify, service providers, and vendors who perform services on our behalf, such as payment processing, analytics, customer support, hosting, fulfilment, and shipping
With marketing and advertising partners to provide advertising services and targeted ads. Depending on your location, you may have the right to opt out of these activities
At your direction or with your consent, including to ship products or through social media integrations
With affiliates within our corporate group
In connection with a business transaction, such as a merger, acquisition, or bankruptcy
For legal reasons, including compliance with legal obligations, responding to subpoenas, or protecting rights and safety
Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes personal information about your interactions with our store and other merchants to provide and improve its services. Information may be transferred to and processed in countries outside your place of residence.
We may use certain Shopify enhanced features that rely on data collected from your interactions with our store, other merchants, and Shopify. In these cases, Shopify is responsible for processing personal information and responding to rights requests related to that processing.
To learn more, visit the Shopify Consumer Privacy Policy at https://privacy.shopify.com
Third Party Websites and Links
The Services may include links to third-party websites or platforms. We are not responsible for the privacy practices, content, or security of those third parties. We encourage you to review their privacy policies before providing personal information.
Children's Data
The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. We do not knowingly sell or share personal information of individuals under 16 years of age.
Security and Retention of Your Information
We implement reasonable safeguards to protect personal information, but no system is completely secure. Information transmission over the internet may not be fully secure.
We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.
Your Rights and Choices
Depending on your location, you may have the following rights:
Access or know what personal information we hold
Request deletion of personal information
Request correction of inaccurate information
Request portability of personal information
Opt out of the sale, sharing, or use of personal information for targeted advertising
Global Privacy Control
If you access our website with the Global Privacy Control (GPC) signal enabled, we will treat this as a valid opt-out request for the browser and device used, where required by law.
We do not respond to other “Do Not Track” signals.
Communication Preferences
You may opt out of promotional emails at any time using the unsubscribe link. Transactional and service-related communications will still be sent.
UK and EEA Residents
If you reside in the UK or EEA, you may also have the right to object to or restrict processing and to withdraw consent where processing is based on consent.
Complaints
If you have concerns about how we process personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.
International Transfers
We may transfer personal information outside your country of residence. For transfers from the UK or EEA, we rely on approved transfer mechanisms such as Standard Contractual Clauses.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last updated” date.
Contact Us
If you have questions, concerns, or wish to exercise your rights, contact us at:
Email: ola.aroyehun@phase5retail.com
Address: 138 Barnstaple Road, Southend-on-Sea, England, SS1 3PW, United Kingdom
For applicable data protection laws, Phase5 Retail is the data controller of your personal information.